Our commitment
We aim for theprimerwand.com to meet the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. That means keyboard-navigable, screen-reader friendly, sufficient color contrast, and clear focus indicators.
What we've done
- Semantic HTML throughout (landmarks, headings, lists, buttons).
- Keyboard-accessible navigation, cart drawer, and checkout flow.
- Visible focus rings on every interactive element.
- Alt text on product imagery and descriptive labels on icon-only buttons.
- Color contrast against our brand purple meets AA on body text.
Known gaps
We're actively working on:
- Better screen-reader announcements for cart updates.
- Reduced-motion support for animated transitions.
- A formal independent accessibility audit (planned for 2026).
Tell us when we've missed something
If any part of the site is hard to use, email hello@theprimerwand.com with:
- The page URL
- What you were trying to do
- What went wrong (and how, if you can share)
- What browser / assistive tech you were using
We respond to accessibility reports within 2 business days and aim to fix issues within 30.